Branding - Murphy's Rebrand

IDENTITY REFRESH

We were asked by Heineken Ireland to rebrand Murphy’s Irish Stout. The design ask was to bring Murphy’s into a more contemporary space, whilst maintaining the core elements of the brand (crest, wordmark). It was important that the rebrand should feel like an ‘evolution not a revolution’ and that the design and art direction reflected a ‘progression rather than a complete overhaul’. I worked as designer with Gary Boylan (CD Havas Dublin) and Peter O’Dwyer (ECD Havas Dublin) to develop the new identity and packaging.