Branding - Elk Studios

IDENTITY DESIGN

Based in Dundalk, Ireland, Elk Studios are one of Ireland’s leading animation companies specialising in creating both 2D and 3D shows for young audiences. Founded by a team of industry veterans, Elk produce work for broadcasters such as the BBC and RTE.

In collaboration with illustrators Aisling Conroy and Andrew Hamilton von Metzradt the Elk iconography was crafted and developed. The core identity, consisting of the Elk head and brand wordmark, capture the spirit of modern Ireland by employing a playful and contemporary twist on traditional Celtic iconography.

This identity also reflects the flavour of the studios output and delivered on the core requirement of the initial design brief which was to create an identity that is both playful and professional.

Ident animations were concepted and created by Elk animators Gemma McGivern and Claire McLoughlin.